Unilever’s health soap Lifebuoy celebrated the 9th Global Handwashing Day (GHD) together with famous celebrity, Fahad Mustafa, and other influential people in attendance. This record breaking event was popularly known as #High5forHandwashing and was the biggest GHD event in Pakistan, with 20,000 participants.
Lifebuoy broke the Guinness World Record of Most Number of Double High-Fives in relay in 60 seconds and created history. Through this initiative, Lifebuoy will give back to society by saving many precious lives, as each high five will lead to teaching 5 kids the act of handwashing. Lifebuoy aims to save more and more lives this way under the ‘help a child reach 5’ platform. 17 celebrities participated in this campaign, namely; Waseem Akram, Syra Shehroz, Anoushey Ashraf, Saira Kabeer, Yassir Hussain, Adnan Siddiqui, Zhalay Sarhadi, Sonya Hussain, Aashir Wajahat, Feroze Khan, Sajal Aly, Ali Zafar, Ahsan Khan, Shahzad Sheikh, Hareem Farooq amongst many others.
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| Adnan Siddiqui, Anoushey Ashraf & Fahad Mustafa with a child during Handwash campaign |
Handwashing with soap is one of the most cost-effective ways to reduce preventable diseases like diarrhoea and pneumonia – the main causes of child mortality. Millions of parents across the world do not have the same privilege often because of a simple lack of hygiene awareness. It is a simple action, but one that can make a big difference.
Lifebuoy runs the world’s largest hygiene behaviour change programme and has already reached over 337 million people across the globe since 2010. As part of Lifebuoy’s commitment to decreasing child mortality and to the Unilever’s Sustainable Living Plan, Lifebuoy is aiming to change the handwashing behaviour of one billion people by 2020.
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| Fahad Mustafa, Adnan Siddiqui & Anoushey Ashraf in Lifebuoy Handwash Campaign held at PAF Museum, Karachi |
Global Handwashing Day is an annual awareness day celebrated in over 100 countries worldwide. Global Handwashing Day aims to put the global spotlight on handwashing with soap as a lifesaving habit. Unilever through its Lifebuoy brand co-founded Global Handwashing Day in 2008.
