Pakistan’s premier multi brand store launches it’s flagship store in F7, Islamabad. The new store will be located at 13-V, 3rd Floor, Bangash Plaza, Jinnah Super Market (behind PSO) in F7, Islamabad.
Launching of L'atelier Flagship Store In Islamabad
Sarah Raza, one of the partners of L’atelier explains the choice of location. “We want to be positioned in a central and convenient location where a lot of our clients are already shopping, while still providing them the superior retail experience people have come to expect of L’atelier. Our motto is to provide a personalised service, exhibit the highest level of professionalism and provide access to fashion suiting every budget and every occasion.”
The store indeed keeps to L’atelier’s brand ideology, with indulgent interiors and French inspired aesthetic inline with previous store launches. The collection on display is a versatile mix of fashionable ready to wear options and exquisite formals as well as accessories to complement the look.
The new flagship store stocks over 40 designers from across the country and beyond. Designers stocking at L’atelier include: Farida Hassan, Silk by Fawad Khan, Unbeatable by Shehla Rehman, Rema Lux, Rana Noman, Mehdi, Velocity by Saadia Mirza, Ramira, Fashion ComPassion, Mahin Hussain, Chapter 13, Kross Kulture, Ayesha Khadeeja, Sarah Shahid, Hamna Amir, Mahin Hussain & Sarah Raza amongst many others.
The event will also showcase the launch of The Pink Tree for the very first time in Islamabad. This Karachi based brand is the brainchild of Mohsin Sayeed, Hadia Khan and Sheena Rizvi. The collection on display ranges from hand woven tunics in cotton and muslin, woven gotas, tie-dye block prints, silk evening wear and the limited luxewear collection ‘Muslin Lust’.
