Facebook is taking another bite of the outside Internet by turning its Instant Articles format into an open platform any publisher can use starting April 12th. Until now, Facebook had worked directly with partnered publishers to onboard them to the option that makes their sites load faster inside Facebook’s app rather than in a web browser.
Instant Articles combines Facebook’s desire for a smoother user experience with a huge benefit to its business. The program effectively bars the exits from Facebook. Rather than forcing people to wait for web pages to slowly load, which can lead to frustration and them closing the app or clicking away to another website after, Instant Articles keeps people inside Facebook’s garden.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/_tQhU2LlJjk/
