In a series of providing study material for Specialist Officer Marketing, today I am providing model paper in PDF format.
Syllabus
- Nature and scope of Marketing
- Marketing environment
- Product mix
- Marketing mix
- Product life cycle
- Marketing competitiveness
- Marketing pricing strategies
- Advertisement strategies
- Marketing control
- Price volume control
- Value chain analysis
- Competitive strategy
- Product development process
- Marketing planning
- Marketing competition strategies
- Pricing strategies
- 4 P's and C's of marketing
