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| AIOU |
Course:Research method (3412)
Level: B.S (CS) Semester: Spring, 2015
Total Marks: 100 Pass Marks: 50
ASSIGNMENT No. 1
All questions carry equal marks.
Q.2 Research design may have exploratory, descriptive and experimental objectives. Illustrate with examples.
Q.3 What are the various sources and methods for data collection? What precautionary measures are adopted to have an accurate and reliable data? Discuss.
Q.4 Describe the sampling methods? Explain.
Q.5 Explain the various steps taken to a“good research report”.
ASSIGNMENT No. 2
Total Marks: 100 Pass Marks: 50
All questions carry equal marks.
Q.1 Most firms do not makeeffective use of internal secondary data. Why? How this could be altered.
Q.2 What are the most critical problems or concerns in the questionnaire design? Discuss.
Q.3 What is a nominal scale? What statistical techniques can be used with a nominal scale?
Q.4 Describe the importance ofresearch in business organizations.
Q.5 What are the types of research? Discuss.
3412 Research Methods Credit Hours: 3(3+0)
Recommended Book:
Business Research Method, 5thEdition by Donald R. Copper, C. William Emory
Course Outlines:
Unit l: Research Development
1-Introduction,
2-Initiation of Research,
3-Research in Business,
4-Definition and Characteristics of Good Research,
5-Scientific Basis of Research
6-Research Process
Unit 2:
1-Methods of Research
2-Introduction
3-Vision of Research
4-Styles of Thinking
5-The Thought Process
6-Reasoning The Scientific Attitude
7-Understanding Theory
8-Componentsand Connections
Unit 3:
1-Marketing Research
2-Realitiesof Research
3-Research Types (Experimental, Observational, Survey)
4-Problem Formulation,
5-Design Considerations
6-Investigation
7-Preparation Focused Marketing Research
(Product, Advertising and Behavioral etc)
Unit 4:
1-Research Problem
2-ProblemIdentification
3-Research Problem and Proposals,
4-Purpose of Problems,
5-Research Benefits,
6-Type of Research Proposals,
7-Structuring the Research Proposals
Unit 5: Hypothesis Design
Research Design,
Exploratory/Qualitative Research,
Conclusive/QuantitativeResearch,
Sampling Techniques,
The Nature of Measurement,
MeasurementScales,
The Development of Measurement Tools
Unit-6: Research Proposal and Outline
Unit 7:
1-Related Literature Review
2-Data Collection Process
3-Survey Methods
4-Characteristics of Surveys
5-Personal Interviewing
6-Interviewing Techniques
7-Survey Instruments
8-Question Construction
9-Sources of Existing Questions
Unit 8:
Data Interpreting
1-Hypothesis
2-testing
3-Tests of Significance
4-Analysis and Interpretation of data
5-Editing Coding-Data Entry
Unit 9: Reports
1-The Written Research Proposal
2-Research Report Components
3-Writing The Report
4-Characteristics of Good Report
5-Reporting Techniques
Note:-
In unit 6 the small groups of students will be assigned a topic by theInstructor/Tutor. Student will
prepare a case in supervision of the Instructor. The presentation of the case study will be counted towards
the Mid Term Test.
Past papers
ALLAMA IQBAL OPEN UNIVERSITY
Level -BCS/BS(CS)BIT SEMESTER -SPRING,2012
Paper -Research method (3412) Maximum marks - 100
Time allowed -3 hrs pass marks -50
pass marks -40
Q-1
In unit 6 the small groups of students will be assigned a topic by theInstructor/Tutor. Student will
prepare a case in supervision of the Instructor. The presentation of the case study will be counted towards
the Mid Term Test.
Past papers
ALLAMA IQBAL OPEN UNIVERSITY
Level -BCS/BS(CS)BIT SEMESTER -SPRING,2012
Paper -Research method (3412) Maximum marks - 100
Time allowed -3 hrs pass marks -50
pass marks -40
Q-1
