Job Purpose:
To manage and execute the marketing mix of the assigned brand with the aim to set its long term strategic direction and growth.
Major Accountabilities:
- Managing the Profit & Loss (Topline Growth, Bottom Line Growth, Gross Margin) of and developing sales forecast of the brand
- Developing and executing strategic brand plans focusing on short term and long term objectives
- Practical experience of managing and launching brand extensions in existing category or new brands in new categories
- Developing and executing trade and consumer promotions to generate demand
- Developing and managing marketing expenditure of the brand
- Ability to work collaboratively with the advertising agency to achieve the desired results within time
- Ability and potential to conduct brand forums involving cross functional teams from sales, production operation and finance
- Comprehensive understanding/practical experience of managing brands, including:
- developing consumer insight - product and communication insight
- developing Brand Keys (using the insights) to set the strategic direction of the brand
- managing and executing the marketing mix
Behavioral Competencies:
The candidate must have:
- Passion to grow and grab business opportunities that change the competitive business environment
- Sharp thinking, strong listening skills and ability to think laterally and use unconventional mediums to reach the consumer and grow the business
- Excellent collaboration
- Good problem solving skills & ability to perform under pressure
- Willingness to learn new category and industry
Key Performance Indicators/ Measures of Success:
- Brand Health, market share by value, volume and RX.
- Sales growth
Experience Required:
- Min 2-3 years of brand management experience in pharmaceutical / consumer goods industry.
Minimum requirements
Education:
MBA majoring in marketing
Languages: English and Urdu
To manage and execute the marketing mix of the assigned brand with the aim to set its long term strategic direction and growth.
Major Accountabilities:
- Managing the Profit & Loss (Topline Growth, Bottom Line Growth, Gross Margin) of and developing sales forecast of the brand
- Developing and executing strategic brand plans focusing on short term and long term objectives
- Practical experience of managing and launching brand extensions in existing category or new brands in new categories
- Developing and executing trade and consumer promotions to generate demand
- Developing and managing marketing expenditure of the brand
- Ability to work collaboratively with the advertising agency to achieve the desired results within time
- Ability and potential to conduct brand forums involving cross functional teams from sales, production operation and finance
- Comprehensive understanding/practical experience of managing brands, including:
- developing consumer insight - product and communication insight
- developing Brand Keys (using the insights) to set the strategic direction of the brand
- managing and executing the marketing mix
Behavioral Competencies:
The candidate must have:
- Passion to grow and grab business opportunities that change the competitive business environment
- Sharp thinking, strong listening skills and ability to think laterally and use unconventional mediums to reach the consumer and grow the business
- Excellent collaboration
- Good problem solving skills & ability to perform under pressure
- Willingness to learn new category and industry
Key Performance Indicators/ Measures of Success:
- Brand Health, market share by value, volume and RX.
- Sales growth
Experience Required:
- Min 2-3 years of brand management experience in pharmaceutical / consumer goods industry.
Minimum requirements
Education:
MBA majoring in marketing
Languages: English and Urdu
