Job Purpose
- Develop and implement consumer engagement activities.
- Responsible for alignment of brand programmes with business objectives and segment requirements.
Key Deliverables
- Assist Brand Manager in the development and execution of an operational brand plan.
- Recommend marketing mix Support development of message content Support development of brand events.
- Monitor implementation and results of operational brand plan. - Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan.
- Analyse market research data in order to understand brand issues and market opportunities.
- Develop ideas on product innovation in order to achieve competitive advantage.
Essential requirements
- Experience in marketing and/or similar roles within an FMCG organisation.
- Awareness of product development, trade and consumer insights, copy strategy and ATL/BTL communication.
- Fluency in written and spoken English.
- Strong analytic skill & logical/creative thinking.
- Good management and interpersonal skills.
- Ability to deal with both internal and external stakeholders.
- Commercial approach to all activities.
- Possess exceptional initiative and strong decision making ability.
- Handling cross functional team members in a matrix structure.
- Develop and implement consumer engagement activities.
- Responsible for alignment of brand programmes with business objectives and segment requirements.
Key Deliverables
- Assist Brand Manager in the development and execution of an operational brand plan.
- Recommend marketing mix Support development of message content Support development of brand events.
- Monitor implementation and results of operational brand plan. - Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan.
- Analyse market research data in order to understand brand issues and market opportunities.
- Develop ideas on product innovation in order to achieve competitive advantage.
Essential requirements
- Experience in marketing and/or similar roles within an FMCG organisation.
- Awareness of product development, trade and consumer insights, copy strategy and ATL/BTL communication.
- Fluency in written and spoken English.
- Strong analytic skill & logical/creative thinking.
- Good management and interpersonal skills.
- Ability to deal with both internal and external stakeholders.
- Commercial approach to all activities.
- Possess exceptional initiative and strong decision making ability.
- Handling cross functional team members in a matrix structure.
