PURPOSE STATEMENT
Support the Business Development Manager in developing and implementing the trade marketing & distribution strategy for the end-market in line with the marketing strategy
Lead the development of trade programmes for customer segments in the end-market ensuring that trade programmes meet business objectives and customer segment requirements.
PRINCIPAL ACCOUNTABILITIES
Refine the route to market strategy :
Essential requirements
Experience
Ideally, not less than 4 years' experience in FMCG category
Education
Relevant Maseters Degree
Functional Knowledge & Skills
Managerial & Interpersonal Skills
Support the Business Development Manager in developing and implementing the trade marketing & distribution strategy for the end-market in line with the marketing strategy
Lead the development of trade programmes for customer segments in the end-market ensuring that trade programmes meet business objectives and customer segment requirements.
PRINCIPAL ACCOUNTABILITIES
Refine the route to market strategy :
- Help Business Development Manager in Developing & Implementing Distribution Strategy
- Recommend approach (e.g. delivery frequency, call frequency) Distribution structure / model, resources and budget requirements
- Propose changes based on market review
- Develop, refine and implement Brand & Trade coverage plan, sales & distribution plan for execution of trade programmes / activities
- Ensure that objectives in terms of availability, visibility, volume and quality of products are achieved for the customer segments
- Support Regional Managers in developing trade programmes
- Assist them in the adjustment of developed programmes to the regions’ reality
- Manage budget for trade programmes & activities development in the end-market
- Propose refined goals and KPIs for trade programmes development and track on-going results
- Help Trade area works in accordance to BAT’s International Marketing Standards and all Corporate guidelines
- Help Business Development Manager to manage TM&D budget , including trade specific programmes (excluding generic and specific trade research)
- Use innovative ideas for enhancing trade programmes and develop innovative approaches for customer segments
Essential requirements
Experience
Ideally, not less than 4 years' experience in FMCG category
Education
Relevant Maseters Degree
Functional Knowledge & Skills
- Trade marketing development
- Experience in Wholesale, Distributor and DSS Management
- Understanding of supply chain and financial components
Managerial & Interpersonal Skills
- Developing and maintaining relationships external suppliers and commercial partners
- Effective communication and presentation
- Selling
- Negotiation
- Influencing Project management
