Hold a Masters of Business Administration or Master of Computer Sciences
Have at least 10 years of relevant experience.
Develop road Maps for Customer Life Cycle initiatives and segmentation in order to target customers for revenue enhancement & churn prevention.
Implementation of Micro-segmentation strategy and align it with organizational KPIs
Designing and implementing automated CRM programs in campaign management tools.
Understanding of data segmentation, data modeling and campaign management
Hands on experience in implementing Campaign Management Solutions and Data Warehouse.
Possess experience in all the marketing channels of call center, SMS, and voice.
Involved in formation/improvement of churn prediction (KXEN), SNA and cluster models to yield better campaign results.
Drive BTL campaign management at customer touch-points.
Manage Churn proactively by gauging the future churn through forecast.
Experience of Business Intelligence for better understanding and management of customer life cycle.
Improving control systems for monitoring Take-ups analyses of the retention and revenue campaigns for gauging effectiveness of initiatives
Initiating market research for better customer insights and targeting.
Scrutinizing all vendor deliverables during projects and supervising UAT with the vendor and technical team
Introduce internal audits to ensure quality in implementation.
Click Here To Apply
Have at least 10 years of relevant experience.
Develop road Maps for Customer Life Cycle initiatives and segmentation in order to target customers for revenue enhancement & churn prevention.
Implementation of Micro-segmentation strategy and align it with organizational KPIs
Designing and implementing automated CRM programs in campaign management tools.
Understanding of data segmentation, data modeling and campaign management
Hands on experience in implementing Campaign Management Solutions and Data Warehouse.
Possess experience in all the marketing channels of call center, SMS, and voice.
Involved in formation/improvement of churn prediction (KXEN), SNA and cluster models to yield better campaign results.
Drive BTL campaign management at customer touch-points.
Manage Churn proactively by gauging the future churn through forecast.
Experience of Business Intelligence for better understanding and management of customer life cycle.
Improving control systems for monitoring Take-ups analyses of the retention and revenue campaigns for gauging effectiveness of initiatives
Initiating market research for better customer insights and targeting.
Scrutinizing all vendor deliverables during projects and supervising UAT with the vendor and technical team
Introduce internal audits to ensure quality in implementation.
Click Here To Apply
