Description
Lipton is one of the leading tea brands in Pakistan and a key brand within the Unilever portfolio. The brand is made up of packet tea and tea bags. The position we are looking for is for the core, packet tea portfolio which constitutes of over 90% of the Lipton volume.
Key Objective of the Job
Grow the Lipton core business as per aligned JTBDs.
Key Responsibilities
· Execute with excellence projects to grow the core (packet tea) portfolio;
· Analyse brand health indicators to identify areas of improvement so as to initiate projects/ plans to fix issues/ grow the business;
· Brand Maintenance – includes budget management for respective projects and housekeeping of the brand;
· Work with trade marketing team to design micro marketing activities;
· Work with ABM tea bags to drive total Lipton brand initiatives.
Core Skills Required
· Analytical ability;
· Proven record of Bias for Action;
· Collaboration.
Education
MBA
Experience
Atleast 2 years of marketing experience.
Lipton is one of the leading tea brands in Pakistan and a key brand within the Unilever portfolio. The brand is made up of packet tea and tea bags. The position we are looking for is for the core, packet tea portfolio which constitutes of over 90% of the Lipton volume.
Key Objective of the Job
Grow the Lipton core business as per aligned JTBDs.
Key Responsibilities
· Execute with excellence projects to grow the core (packet tea) portfolio;
· Analyse brand health indicators to identify areas of improvement so as to initiate projects/ plans to fix issues/ grow the business;
· Brand Maintenance – includes budget management for respective projects and housekeeping of the brand;
· Work with trade marketing team to design micro marketing activities;
· Work with ABM tea bags to drive total Lipton brand initiatives.
Core Skills Required
· Analytical ability;
· Proven record of Bias for Action;
· Collaboration.
Education
MBA
Experience
Atleast 2 years of marketing experience.
