This Paper is Presented by Mehnat.Pk
FEDERAL PUBLIC SERVICE COMMISSIONCOMPETITIVE EXAMINATION FOR RECRUITMENT TO POSTS
IN BPS – 17 UNDER THE FEDERAL GOVERNMENT, 2012.
Journalism
{www.Mehnat.Pk}
TIME ALLOWED:
(PART-I)…………30 MINUTES…………..…..MAXIMUM MARKS:20
(PART-II)…………2 Hours & 30 Minutes……..MAXIMUM MARKS:80
NOTE:
(i) First attempt Part-I (MCQ) on separate Answer Sheet which shall be taken back after 30 Minutes.
(ii) Overwriting/cutting of the options/answers will not be given credit.
PART-I (MCQ)
(COMPULSORY)
Q.1. Select the best option/answer and fill in the appropriate box on the Answer Sheet. (20)
a freelancer is also called (stringer, reporter, correspondent,)
inverted pyramid style preferably used in which media (electronic,,print,,,both)
material meant for press/media organizations is (press release, news release,,press statement,,all of the above)
subject assigned to reporter (beat..)
PBC stands for (pakistan broadcasting corporation)
IRNA stands for (islamic republic news agency)
Hickey gazette launched in (29jan 1780, 29 jan 1792, 29 jan 1760, etc)
SMCR model introduced in (1960)
name of Dawn publishers (Herald)
contribution by editorial staff is called (editorial, article, column,
what is the type of advertising where product is delivered your mailing address (direct response, personal advertising, direct mail advertising, none of the above)
father of printing press (johann gutenberg)
{www.Mehnat.Pk}
PART-II
NOTE:
(i) Part-II is to be attempted on the separate Answer Book.
(ii) Attempt ONLY FOUR questions; selecting TWO questions from EACH SECTION All questions carry equal marks.
(iii) Extra attempt of any question or any part of the attempted question will not be considered.
SECTION I
2. what are ethical issues associated with online journalism and also suggest ways to solve these ethical issues
3. Discuss the importance of ppl's participation in the process of development and subsequent role of mass media
4.Explain functions of Mass Communication with relevant examples
5. "Todays media has taken centre stage role in the daily life and society".Give your comments on this statement in the light of media system dependence theory
Section II
{www.Mehnat.Pk}
6.In the light of karl marx media theory: analyze the role of at least 3 tv channels with the special reference of flood disaster. what is national development? and how media can play role in national development
7.describe the factors that determine character of internal public in newspaper organization
8.explain the historical perspective of journalism in subcontinent
9.suppose u have developed a new diet drink, and are ready to market it..develop a research study for identifying the elements topics that should be stressed in your advertisement
